Thomas Boyd Marketing Portfolio
A CV lists where I have worked and what I have studied. This portfolio goes further: it brings together the projects I have contributed to, the ideas I am developing and articles exploring marketing questions that interest me. Together, they offer a more complete picture of how I think, what I care about and the kind of marketer I am working to become.
A few projects that show how I approach marketing problems.
When Zizzi was preparing for a national rebrand, its search visibility and online booking journey needed attention. I treated search data as more than a technical problem: it was evidence of what diners wanted at the exact moment they were choosing where to eat.
For my final year consultancy project, I developed an audience engagement strategy for the prestigious Côr Meibion De Cymru, the South Wales Mens Choir who had declined from more than 500 members to approximately 60 and faced the possibility of disappearing within a decade. As part of a consultancy team, I investigated whether the decline reflected a genuine lack of demand or whether outdated perceptions, fragmented communication and an intimidating route into membership were preventing existing interest from becoming action. My core focus was the choir’s social-media strategy: understanding why its current activity was not building sustained engagement and developing a more consistent, personal and community-led approach. The organisation needed to attract younger members and new audiences without discarding the heritage, identity and community that made it worth joining.
Short pieces about campaigns, culture, and how marketing works.
I am always open to conversations about strategy, creative, performance, or anything that sits in between.
Get in touch